The Holistic Way

Accepting a Holistic Diet

Why Are PHD Foods All You Need?

Carnivores eat meat. Viand provides up to 42% lamb and chicken meal (concentrated meat) in its Canine Growth and Maintenance formula. It provides 42% chicken and chicken meal in its Feline formula. Our chicken comes from plants inspected by the U.S. Department of Agriculture (USDA). Our lamb is free range, imported from Australia and New Zealand, and is certified by the USDA Animal and Plant Health Inspection Service as 100% lamb meat. The meat and meat derivatives we use are defined by the Association of American Feed Control Officials (AAFCO) as containing a high percentage of organ meat, striated meat and bone meal. Our foods are low in ash and consist of highly bio-available and digestible ingredients. Our feed does not include by-products—such as feathers, heads, feet, hides, hair, hoofs, horns and entrails—often found in other commercial foods. And, we use natural antioxidants with no artificial colorings or flavor enhancers.

Our grains—brown rice, whole corn, barley and whole oats—provide a nearly perfect grain profile and a full complement of carbohydrates, plant protein, omega 6 fatty acids and fiber when combined synergistically. All grain products are laboratory tested for harmful pesticides, herbicides, aflatoxins and other potentially harmful biological pathogens. This is done by our suppliers’ Hazard Analysis and Critical Control Point Official.

Our vegetables and herbs provide essential micro-nutrients. We use probiotics (friendly bacterial cultures) in our formulas to assist the digestion process and increase absorption. This results in a more complete digestion and a greater assimilation of the nutrients. In addition, probiotics help maintain a proper acidic level in the gastro-intestinal system. They also produce natural antibiotics, which defend against anti-microbials and maintain a positive bowel ecology.

We encourage you to incorporate raw meat into your pet’s diet. Whether you choose to feed Viand by itself or with a natural diet, be assured you are serving your pet the most comprehensive commercial diet available.